Amazon Revenue Calculator
Quick answer
Your Amazon net proceeds are the sale price minus the referral fee (around 15% in most categories) and your fulfillment cost, either Amazon's FBA fee or your own shipping if you fulfil yourself. On a $100 sale with a $3.22 fulfillment cost, you net about $81.78.
Your numbers
You keep
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Total fees
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Profit
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Margin
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Fee breakdown
FBA against merchant-fulfilled
The referral fee is identical either way, so the real comparison is Amazon's fulfillment fee against your own pick, pack and postage cost. Enter your actual shipping cost in the fulfillment field to model FBM, or Amazon's published FBA rate to model FBA. Whichever number is lower wins on cost alone, though FBA also buys Prime eligibility, which usually lifts conversion.
Margin is what matters, not net proceeds
Net proceeds tell you what Amazon deposits; margin tells you whether the product is worth selling. A 20% margin on a $100 item beats a 40% margin on a $12 item in absolute terms, but the $12 item may turn over far more often. Judge both together rather than either alone.
How Amazon bills these fees
- This estimates net proceeds and margin after Amazon's referral and fulfillment fees.
- Referral fees are charged on the total sale price including shipping, with a $0.30 minimum per item.
- A $0.99 per-item fee applies to Individual sellers; Professional accounts pay $39.99/month instead.
Rates change. Confirm againstAmazon's official fee schedule before pricing.
Frequently asked questions
How do I calculate Amazon net proceeds?
Take the total sale price, subtract the referral fee (a percentage set by category, commonly 15%), then subtract your fulfillment cost. What remains is what Amazon pays out, before your own cost of goods.
What is a good profit margin on Amazon?
Most established sellers target 15-30% net margin after all fees and cost of goods. Below about 10% there is little room to absorb returns, advertising or a fee increase.
Are Amazon referral fees the same for every category?
No. Most categories sit at 15%, but computers are around 6%, consumer electronics around 8%, and jewelry runs to 20% up to $250. Clothing is tiered: 5% under $15, 10% to $20, then 17% above. Every item has a $0.30 minimum referral fee.
Does this include Amazon advertising costs?
No. Sponsored Products spend is separate and varies enormously by product and niche. If you advertise, subtract your average ad cost per unit from the profit figure shown.